What is a white-label EV charging network?
A white-label charging network presents a charging service under your site's brand while another organisation supplies the platform or operates the equipment. The logo does not decide regulatory responsibility. Guidance for the Public Charge Point Regulations 2023 identifies the actual operating party in white-label arrangements [S1]. Check operating control, driver support and data roles before signing. Checked October 2026.
What does white-label charging mean for your site?
White-label charging is a service presented under your business’s brand while a third party provides its platform or operation. DfT describes chargers displaying a different name from the actual operator [S1].
Why it matters for your site: your customers see your name, so ask who answers complaints, approves prices and resolves payment failures before you approve the branding.
Under guidance for the Public Charge Point Regulations 2023, the party controlling the charger’s functioning is the operator [S1]. Have your solicitor check the real division of duties. Treat your branding agreement, equipment ownership and operating agreement as separate questions.
Who is responsible for driver data?
The ICO defines a controller by decisions about the purposes and means of processing personal data. A processor acts on the controller’s behalf [S2]. A branded app alone does not settle either role.
Ask for a data map showing account registration, payment records, support enquiries and any proposed marketing. Identify who receives each record, why it is used and who handles access requests. Have your solicitor check the roles and documents. Read the management software guide for wider feature checks rather than treating a customised screen as evidence of operating control.
What happens if you leave the platform?
The Open Charge Alliance’s migration guide covers technical access, records and communications when moving charging stations [S3]. Request a written export and exit demonstration, including:
- Your right to keep using the site brand and driver-facing domain.
- Readable session and settlement exports before dashboard access ends.
- Authority to reconnect equipment and transfer communications arrangements.
- Responsibility for unresolved payments and customer support during handover.
These are proposed procurement checks. Use switching operator or software for the full transition process, and the site host definition to clarify your property role. Explore customer prices separately in the charging cost tool.
Next step
Plan the customer experience and try the site check, then get matched with an installer that covers your area.
Piggy Pineapple Ltd operates this referral service. We refer enquiries to installer partners and may be paid a fee. Our owner holds shares in at least one partner. Before sharing your details, we name the proposed partner and disclose any shareholding in it.
Common questions
Does your logo make your business the charge point operator?
No. DfT's white-label example identifies the party responsible for operation and maintenance, rather than simply the name displayed on the charger. Check the actual allocation with your solicitor [S1].
Can your business decide why driver data is collected?
If you determine the purposes and means of processing, that points to a controller role. Record which decisions your business makes and have your solicitor assess the arrangement [S2].
Is the platform automatically only a data processor?
No. A processor acts on a controller's behalf. The ICO explains that a party deciding processing purposes and means can be a controller for that processing. Assess the actual activities [S2].
Does branded software remove the need to plan a later switch?
No. The OCA migration guide addresses moving charger connections, records and communications. Request an exit plan covering those items before buying a branded service [S3].
Should your staff be the only route for charging support?
Check scope first. DfT guidance specifies a free staffed telephone helpline at all times for public operators within scope; branding does not replace that support arrangement [S1].
Ask about your site
Sources
- Public Charge Point Regulations 2023 guidance, Department for Transport,Last checked 19 October 2026
- What are controllers and processors?, Information Commissioner's Office,Last checked 19 October 2026
- Migrating charging stations, Open Charge Alliance,Last checked 19 October 2026