Woodley EV charging: can local shops cover the cost?
A Woodley shop should test repeat customer use before committing parking bays. The supplied town snapshot has 5 sites listed on Open Charge Map [S1], which is not an official total. The illustration below compares host income with ownership returns; your supply capacity and customers' stopping time determine whether it fits. Checked October 2026.
Can a Woodley shop earn enough to repay its chargers?
Start with the customers who already park at your shop, pub or office. Woodley’s supplied built-up-area snapshot combines 28,019 residents with 5 public sites listed on Open Charge Map, including 1 rapid site. Those figures suggest a question to investigate, rather than a forecast of sales [S1] [S2] [S3].
For a shop with its own parking, compare fully funded, where a provider pays, owns and operates and you receive a share, with part funded, where you share capital and receive a larger share. Under self funded you buy the equipment and retain the operating surplus. Funding availability still depends on the provider’s assessment.
Worked shop illustration
This is an illustration, not a quote. kW means kilowatts of charging power; kWh means kilowatt-hours of energy sold. The following are assumptions unless marked as sourced cost references.
| Input | Assumption |
|---|---|
| Equipment | Two 7 kW AC chargers; alternating current |
| Whole-site sessions per day, low / mid / high | 1 / 2 / 4 |
| Energy each session | 12 kWh |
| Trading days | 365 yearly |
| Driver price / electricity cost | 55p / 25p per kWh, excluding VAT |
| Software and maintenance | £300 yearly, including assumed payment costs |
| Capital reference | £2,800–£5,000 for two installed units [S6] [S7] |
| Modelled capital | £5,000, assuming existing suitable supply |
| Host share | Fully funded 10% of sales; part funded 50% of surplus |
| Part funded contribution | £2,500; provider pays the balance |
| Annual result | Low | Mid | High |
|---|---|---|---|
| Energy sold, kWh | 4,380 | 8,760 | 17,520 |
| Fully funded host income | £241 | £482 | £964 |
| Self funded net income | £1,014 | £2,328 | £4,956 |
| Self funded simple ROI | 20.3% | 46.6% | 99.1% |
| Self funded payback, years | 4.9 | 2.1 | 1.0 |
| Part funded net income | £507 | £1,164 | £2,478 |
| Part funded simple ROI | 20.3% | 46.6% | 99.1% |
| Part funded payback, years | 4.9 | 2.1 | 1.0 |
Redo the middle case: 2 × 12 × 365 = 8,760 kWh; sales are 8,760 × £0.55 = £4,818. Self funded net is 8,760 × (£0.55 − £0.25) − £300 = £2,328. Part funded receives half that surplus. ROI is annual net ÷ your contribution × 100; payback is your contribution ÷ annual net. Fully funded receives 10% of sales with energy and overheads paid by the provider in this assumed agreement.
Groundworks, additional cable runs and grid connection are extra. Add those costs before using the payback. These are operating returns before tax, borrowing, depreciation, rent, major replacements and any change in business rates. No shop sales uplift or grant is included. Test a lower tariff in the income and payback tool.
What charging supply is already listed in Woodley?
The supplied extract records 8 devices, or 2.9 per 10,000 residents; its 5 sites equal 1.8 sites per 10,000. The denominator is the Census built-up area, not the town council boundary [S1] [S2] [S3]. Open Charge Map is community-maintained and lists fewer points than DfT’s council count. Its live records could not be rechecked today, so treat this as the supplied snapshot rather than a current availability check.
Crockhamwell Road is a concrete comparison: the council lists 168 parking spaces and charging provision [S10]. Before setting your tariff, visit nearby charging bays and record access, parking charges and whether customers can reach your premises safely. Use the local charging tool to organise the comparison.
Which local journeys could bring drivers to your site?
The Museum of Berkshire Aviation is at the former Woodley Airfield on Mohawk Way [S11]. That gives a local visitor destination to investigate alongside shopping trips, rather than assuming all demand comes from commuting. Ask customers how long they park and whether they would pay for a top-up during that visit.
No town road count was supplied, so there is no defensible busiest-road figure here. DfT traffic counts are a separate evidence source [S5]. Count arrivals at your own entrance before selecting charging speed. Ask your distribution network operator, or DNO, to assess spare capacity before reserving bays [S9]. Send a parking plan, electricity bill and proposed charging load with your enquiry.
What workplace support can your Woodley business use?
The Workplace Charging Scheme offers eligible installations up to £500 per socket and runs until 31 March 2027 [S8]. Confirm eligibility and obtain the voucher before work. Public customer charging is not automatically an eligible workplace installation. Use the grant checker and check tax treatment with your accountant [S12]. Ask the council about planning and your solicitor about landlord consent before signing an agreement.
How does Woodley compare with Wokingham borough?
The supplied council extract reports 297 public chargers, including 69 rapid, at 1 July 2026 [S4]. Woodley represents approximately 15% of the council population in the supplied comparison [S2] [S3]. Do not subtract the town listing from the council total: geography, coverage and measurement differ. Read the Wokingham council-area page and South East overview.
Public access requires a review of the charging regulations before commissioning [S13].
Next steps
Record your existing demand, usable bays and supply information, then get matched with an installer that covers your area. Piggy Pineapple Ltd operates this referral service. We refer enquiries to installer partners and may be paid a fee. Our owner holds shares in at least one partner. Before passing on details, we name the proposed partner and disclose any shareholding in it.
Common questions
Can staff charging stay outside the public network?
Yes. Chargers reserved exclusively for staff or fleet use are outside the public charging regulations. Set access controls before commissioning and review the position before opening them to customers [S13].
How much does a single workplace charger cost?
Use £1,400–£2,500 for a 7 kW unit with installation as an initial cost reference. Groundworks, long cable runs and connection work are extra; obtain those as separate items [S6] [S7].
Should employees pay the same tariff as customers?
Model each group separately. In this illustration the 55p tariff less 25p electricity leaves 30p per kWh before annual overheads. A staff discount reduces that margin by the discount amount.
Does the local council car park already offer charging?
The council lists 2 EV charging points at Crockhamwell Road. Its daytime maximum stay is 2 hours; check parking conditions as well as charging availability [S10].
Is tax relief the same as receiving a grant?
No. A qualifying first-year allowance deducts expenditure from taxable profits; it does not repay the purchase price. New unused chargepoint equipment bought before April 2027 may qualify. Check with your accountant [S12].
Ask about your site
Sources
- Community charging map, Open Charge Map,Last checked 17 October 2026
- Census population dataset TS001, ONS via Nomis,Last checked 17 October 2026
- Census built-up area characteristics, ONS,Last checked 17 October 2026
- Public charging infrastructure tables, Department for Transport,Last checked 17 October 2026
- Road traffic statistics, Department for Transport,Last checked 17 October 2026
- Commercial installation cost ranges, Installation cost guide,Last checked 17 October 2026
- Commercial charger installation costs, Commercial cost guide,Last checked 17 October 2026
- Workplace Charging Scheme installer guidance, OZEV,Last checked 17 October 2026
- Connecting chargepoints to the electricity network, GOV.UK,Last checked 17 October 2026
- Crockhamwell Road car park, Wokingham Borough Council,Last checked 17 October 2026
- Museum location and visiting information, Museum of Berkshire Aviation,Last checked 17 October 2026
- First-year capital allowances, HMRC,Last checked 17 October 2026
- Public Charge Point Regulations, UK legislation,Last checked 17 October 2026