Thatcham EV charging: what does one listed site miss?
A Thatcham shop should test its own customer stays before buying a charger. The supplied town extract contains 1 public charging site listed on Open Charge Map [S1], but incomplete listings cannot prove unmet demand. Compare the host's income under fully funded terms with the operating surplus and capital payback of part funded or self funded equipment. Checked October 2026.
What could a Thatcham shop receive from a charger?
Start with the bay you control and the customers who use it. A shop with private parking might offer charging during a visit, but retaining a car all afternoon could obstruct the next shopper. Count stays before choosing equipment or signing away parking rights.
Here is an illustration, not a quote, for a hypothetical shop with a single charger. Kilowatts (kW) describe power and kilowatt hours (kWh) describe energy. The example uses alternating current (AC).
| Model input | Shop assumption |
|---|---|
| Charger | One 7 kW AC unit |
| Sessions per trading day, low / mid / high | 1 / 2 / 3 |
| Trading days / kWh per session | 300 / 10 |
| Driver tariff / energy cost | £0.50 / £0.25 per kWh |
| Software and maintenance each year | £250 |
| Unit installation reference | £1,400–£2,500 [S7] |
| Separate works allowance | Assumed £1,500–£2,000 |
| Combined capital / calculation capital | £2,900–£4,500 / £4,000 |
| Fully funded sales share | Assumed 10% |
| Part funded host capital / surplus share | £2,000 / assumed 60% |
The unit reference excludes extra groundworks, cable runs and connection. The allowance is a placeholder to replace after surveying. Ask for an itemised installation and ongoing-cost schedule. [S8] Prices and operating inputs are assumed excluding VAT throughout; no grant or tax relief reduces capital.
| Host outcome | Low | Mid | High |
|---|---|---|---|
| Fully funded annual income | £150 | £300 | £450 |
| Part funded yearly net | £300 | £750 | £1,200 |
| Part funded simple ROI | 15.0% | 37.5% | 60.0% |
| Part funded payback years | 6.7 | 2.7 | 1.7 |
| Self funded yearly net | £500 | £1,250 | £2,000 |
| Self funded simple ROI | 12.5% | 31.3% | 50.0% |
| Self funded payback years | 8.0 | 3.2 | 2.0 |
For the mid case, 2 sessions × 10 kWh × 300 days = 6,000 kWh. Sales of £3,000 less electricity of £1,500 and annual costs of £250 leave £1,250. Full funding pays the host 10% of sales; shared funding pays 60% of surplus. Simple return on investment (ROI) = yearly net ÷ host contribution × 100. Payback years = contribution ÷ yearly net.
Fully funded puts equipment ownership, finance and operation with the operator; you provide the parking. Part funded assumes equal capital contributions here, with a larger host income share. Self funded leaves both investment risk and operating surplus with you. These assumed terms are not evidence that a provider will fund this site. Rework them in the payback calculator.
Is Thatcham short of public charging?
The supplied built-up-area inventory has 1 public site listed on Open Charge Map, 2 devices and no listed rapid site. [S1] Against 25,537 Census-derived residents, this equates to 0.4 sites and 0.8 devices per 10,000 people. [S2] [S3] A zero rapid-site listing is a reason to check provision, not evidence that rapid equipment would pay for itself.
The community-maintained map lists fewer points than DfT’s council count. It is not the town’s official total. Use the charging inventory tool to record nearby access, prices and availability.
Which town visits and traffic should you measure?
West Berkshire Council lists Kingsland Centre and Station Road car parks in Thatcham. [S11] The town council’s banking-hub announcement locates the temporary facility on the Broadway. [S12] Those are distinct reasons for local stops; neither establishes visits to your premises.
Observe shopping days and quieter periods separately. Someone collecting cash may leave sooner than a customer having lunch. Before allocating a charging bay, record deliveries, accessible routes and parking already occupied by staff.
No verified busiest-road daily count was supplied for Thatcham, so this page makes no numerical traffic claim. The DfT count portal is the starting point for a road-specific assessment. [S4] Do not borrow Newbury’s road count to estimate your footfall.
What support and checks should precede installation?
WCS caps support at £500 per socket and closes on 31 March 2027. [S6] Its staff and fleet rules need checking before treating a shop charger as eligible.
Qualifying new equipment may receive 100% first-year allowances before April 2027. [S9] Check with your accountant. Public chargepoints carry price-display duties under the Regulations. [S10] Ask your solicitor about permissions, lease length, exit, insurance and removal; allocate potential business rates explicitly. The calculation omits these, borrowing, replacement and energy losses.
Ask the installer to review planning and accessibility. Supply capacity needs assessment by the distribution network operator (DNO), which manages local electricity connections. A small charger still needs a suitable electrical design.
Why does the West Berkshire total tell a different story?
The West Berkshire overview reports 467 public chargers, including 194 rapid or above, for 1 July 2026. [S5] Thatcham’s supplied population comparison is about 15% of the council area. [S2] District coverage and a town map extract use different boundaries and completeness; they cannot establish a town market share.
The South East page provides the wider setting. Retain a site-specific decision: where will your users come from, and how often will they return?
Next step
The shop charging page examines customer parking, while the commercial cost guide helps structure quotations. Compare Newbury’s listed provision without treating it as Thatcham’s supply.
Bring your shop’s parking observations and a supply bill to get matched with an installer that covers your area.
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Common questions
Why can a charger quotation exceed the unit price?
A longer cable route or electrical-board changes can add works. Obtain a measured scope rather than comparing hardware alone. [S8]
What annual maintenance budget is included?
This illustration reserves £250 for software and maintenance. It is an assumption; request callout and subscription prices. [S8]
What electricity cost should a shop use?
Insert your site's contracted unit price and any additional supply charges. The example's 25p per kWh is assumed, not a Thatcham tariff. [S8]
Is a workplace grant available to a shop tenant?
WCS eligibility includes landlord permission and designated off-road parking; ordinary customer-only bays are excluded. [S6]
Can drivers see the tariff before plugging in?
Public charging prices must be clearly available in pence per kWh before a session. Check compliance with your solicitor. [S10]
Ask about your site
Sources
- Public charging locations, Open Charge Map contributors,Last checked 17 October 2026
- Census 2021 usual residents, TS001, Office for National Statistics via Nomis,Last checked 17 October 2026
- Built-up areas and Census geography, Office for National Statistics,Last checked 17 October 2026
- Annual average daily road traffic, Department for Transport,Last checked 17 October 2026
- Public charging devices by local authority, EVCI0102, Department for Transport,Last checked 17 October 2026
- Workplace Charging Scheme eligibility and funding, Office for Zero Emission Vehicles,Last checked 17 October 2026
- Workplace installation cost reference bands, Commercial cost research,Last checked 17 October 2026
- Commercial installation scope and ongoing costs, Commercial cost research,Last checked 17 October 2026
- First-year capital allowances, HM Revenue and Customs,Last checked 17 October 2026
- Public Charge Point Regulations 2023, UK legislation,Last checked 17 October 2026
- Thatcham council car parks, West Berkshire Council,Last checked 17 October 2026
- Temporary banking hub on the Broadway, Thatcham Town Council,Last checked 17 October 2026